Analyze the industry in which your company will exist. Consider things like:
Information on Industries and products or services can be found in journal, newspaper, or trade magazine articles; industry, product, and company profiles; market research reports; SWOT analyses and more.
The North American Industry Classification System was designed to provide common definitions of industries. Figuring out your NAICS code(s) can help you:
TIP: Many companies do not fit neatly into one category, and will use more than one code! Try several codes during your research
Step 1: Find your code
Step 2: Use your code to find government statistics about your industry!
Find industry profiles by market research companies in these library databases:
IBISWorld: Canadian Industry reports by NAICS
ABI/Inform: In your search results use the Document Type limiter on the left side of the page to pick "Industry Reports"
Business Source Complete: Limit search to "Industry Profile" or browse "Industry Profile" category
TIP: Search these databases for articles as well, using words that describe the industry and other terms that describe the type of information that you are looking for (examples: market research, statistics, etc.)
Business-related organizations and associations may publish information trelated to your research. Here are some examples of associations:
TIP: Search for industry associations in Google- example: tourism associations Canada
Chamber of Commerce or Business Improvement Associations:
Industry/Trade associations:
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