Skip to main content Library Home Search OCtopus for Resources Research & Course Guides About the Library Help from the Library Kelowna Library Information Penticton Library Information Salmon Arm Library Information Vernon Library Information Library Home

Sports and Event Marketing: Introduction

This guide is a starting point for sport and event marketing research.

Welcome

This guide will help you get started on sport and event marking research. Navigate through the tabs above to find and explore library resources and other information.

The intent of this guide is not to show you all the resources that may be used. Rather, this guide will help you identify some quality resources and provide some direction for your library research.

This guide can be used in conjunction with other BUAD course and subject guides.

BUAD Library News

Loading

Research Strategy

Plan and follow a research strategy - it will save you time and frustration!

Step 1: Define your assignment/project

What do you need to do? What are the most important concepts in your assignment/project?

Step 2: Focus your research

What questions do you want your research to answer? What information do you need to support and develop your ideas?

Step 3: Develop your keywords

What words and phrases describe the areas and concepts you are researching? You will use these words and phrases to search for resources.

Step 4: Identify your resources

Who would collect the information you want and where would that information be published/available?

Start identifying your resources by using OC Library subject and course guides. If you have any questions, just ask!

Good research requires time, planning, patience, and flexibility. This Research, Writing and Citing guide will help you learn more about the research process.

Research strategy adapted from University of B.C.’s David Lam Management Research Library’s Jump-Starting My Research (Undergraduate) guide.

Start your research

Search OCtopus: Find Books, Articles, & More!

 

The Library's search engine - OCtopus - provides a single search box that allows users to simultaneously search for books, audio-visual materials, journal articles, journals, and other resources contained in many of the Library's databases. It's the best place to start your research. As your research progresses, you may want to move to searching individual databases for additional resources.

Learn more about OCtopus.

This site is maintained by the librarians of Okanagan College Library.
If you wish to comment on an individual page, please contact that page's author.
If you have a question or comment about Okanagan College Library's LibGuides site as a whole, please contact the site administrator.