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Consumer Research: Articles & Reports

A starting point for consumer behaviour and demographic research.

Reports

Euromonitor International has just put out a report on the Top 10 Global Consumer Trends for 2016.

Check it out for some up to date information on consumer research.

Google Scholar

Search for journal articles, conference papers, and other scholarly works from a variety of sources. Look for the Where Can I Get This? link to connect directly to the item you want, via the OC Library.

Off-campus OC users must have library links set to "Okanagan College" under Scholar Preferences. Browsers must be set to accept Cookies.

Search OCtopus: Business Resources

Search OCtopus: Business Resources

Key Business Article & Reports Databases

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