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Business Administration

Data & Statistics




Data and Statistics

For a detailed guide to statistics please see the Library's Data and Statistics LibGuide. The Marketplace tab has links to various resources for statistics about consumers, industry and products, which may be of use.

Market Profile Resources

What are the characteristics of your market?

Use these resources to search for demographic, socio-economic, and economic characteristics of your market.

Statistics Canada

Census 2016 Topics and Community Profiles

Census 2006 Community Profiles and 2011 Census Profiles

  • profiles present community-level information from the 2006 Census
  • includes population, gender, age, education, income and earnings, and more

Statistics Canada Census 2006 topic based tabulations and Census 2011 topic-based products.

CANSIM: (Canadian Socio-Economic Information Management System)

  • "Statistics Canada's computerized database of time series covering a wide variety of social and economic aspects of Canadian life."

The Community Information Database (CID)

  • "A free internet-based resource developed to provide communities, researchers, and governments with access to consistent and reliable socio-economic and demographic data and information for all communities across Canada."


Central Okanagan Development Commission Economic and Community Profiles

  • 2013 Economic Profile: Okanagan Valley 
  • The Economic Profile is considered a ‘living’ document and updated regularly. Includes economic profiles of communities within the Okanagan Valley; information about education, housing, taxation, infrastructure etc.



How do consumers spend: Survey of Household Spending


"The main purpose of the survey is to obtain detailed information about household spending during the reference year (previous calendar year). Information is also collected about dwelling characteristics as well as household equipment." - Statistics Canada

Current Survey of Household Spending data

  • 2010 to 2012 data via Statistics Canada - Data
    • Tables 203-0021 to 203-0028 for detailed household spending. Use the "Add/Remove Data" tab to change geography and expenditure categories
  • 2010 to 2012 detailed B.C. data via BCStats. You can look at expenditures by lowest to highest before tax income divided in quintiles.

2010 Survey of Household Spending publications

2009 Survey of Household Spending publications

2008 | 2009 Survey of Household Spending data: detailed tables

You will need your student number to access this information and you must use this information in accordance with its licence.

SHS Detailed average household expenditure (goods & services) by household income quintile, Canada & provinces: 2008 | 2009
SHS Detailed average household expenditure (goods & services), Canada & provinces: 2008 | 2009
SHS Dwelling characteristics and household equipment, Canada & provinces: 2008 | 2009
SHS Dwelling characteristics and household equipment by household income quintile, Canada: 2008 | 2009

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