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BUAD 116: Marketing

This guide will help you in doing research for the assignment in BuAd 116.

Who are you selling to?

1. The key elements of the demographics of a customer are age and sex.
2. Individual income, family income, and expenditures are critical elements.
3. Mobility, family structure, and dwellings can be important but are not as important as 1 and 2 above.
4. Any unique features that may be required for your product such as health, specific activity, recreation, or travel.

Consumer Guide

Visit the following guides for information and statistics on:

  • consumer demographics;
  • income and expenditure;
  • trends and profiles; and more.

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