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BUAD 116: Marketing

This guide will help you in doing research for the assignment in BuAd 116.

Research on the Web

Pros:

The World Wide Web can be an excellent place to conduct research, providing access to government, company, association, and organization information.

Cons:

The World Wide Web contains innumerable sources that are largely unvetted, unreliable, and do not meet academic standards. It is your responsibility to evaluate sources with a critical eye.

The CRAAP Test

A tutorial describing how to evaluate sources. Brought to you by Western Libraries.

Evaluating Sources by Western Libraries is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License: http://creativecommons.org/licenses/b...

Should I use it for my paper??

Adapted from The CRAAP Test, developed by librarians at California State University, Chico

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