Use individual words or short phrases, not sentences: "apple inc." AND leadership
Use synonyms and related words: smartphone could also be "mobile device", iphone, cellular, etc....
Join synonyms with OR to expand your search: iphone OR cellular OR smartphone
Use quotations marks to search words as phrases: "mobile phone", "apple inc.", etc.
Use an asterisk to get more variations of a word: leader* will bring back leaders, leadership, and leader
Use databases to search for:
If you are doing research on a company, annual reports are a great source of information. Annual reports from incorporated (public) companies are distributed to shareholders and, generally speaking, required by regulations. Typically annual reports include audited financial statements and information on the company's performance.
Sources of Annual Reports:
TIP: Company websites often contain annual reports.
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