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BUAD 176: Professional Selling

A guide to Library research resources and strategies.

Print and electronic reference sources such as encyclopedias, dictionaries, and handbooks as well as books specific to your topic will provide you with some background and insight.

You can search and find these sources using the Okanagan College Library catalogue or search engine OCtopus.

Searching by Keyword in the catalogue will result in the most material. Some terms you may want to use  are: sales promotion, brand name products, marketing by industry (eg. sports marketing), selling, sales, etc.

 

Here are a few examples of books at Okanagan College Library, in the areas of sales promotion, marketing, and specific industry marketing.

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