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BUAD 176: Professional Selling

A guide to Library research resources and strategies.

Target Industry - In what industry does your product or service exist?

How can this industry and product or service be described?


Information on Industries and products or services  can be found in documents such as journal, newspaper, or trade magazine articles, industry, product, and company profiles, market research reports, SWOT analyses and more. These documents can be identified and often retrieved in fulltext through Library databases.

Search using words that describe the industry, product, or service. Add other terms that describe the type of information that you are looking for (examples: industry profile, market research, statistics, etc.)

Top Library Sources - Industry Information

Visit the Okanagan College Library's Industry Research Guide for tips and resources on:

  • industry profiles;
  • industry/product market research;
  • industry trends; and more.

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