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BUAD 230: Wine and Culinary Tourism

Topic & Keywords

First, identify the key terms in your research topic or question: Are cluster marketing practices effective for small wineries?

Then, brainstorm synonyms for the keywords or phrases that can be used in a search engine:

"cluster marketing" "small winery" effective
cluster* "boutique winery" successful
  winery effectual

Research tips

  • Only use words that add value to the search (don't type in full phrases or questions that include words like "are" or "the") 
  • “Truncating” words can help expand your search. Placing an asterisk at the end of the root of the word:  vine* will find vineyard + vine + their plural forms
  • Multi-word concepts, such as “biodynamic viticulture”, need quotation marks to search the words as one phrase
  • You can use three words called Boolean Operators to improve your search: AND, OR, NOT

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