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BUAD 293 Entrepreneurship

This guide will help you with the research project for this course

What are the characteristics of your market?

Use these resources to search for demographic, socio-economic, and economic characteristics of your market.

Statistics Canada: Census and NHS Survey

In 2011 the mandatory long-form census was discontinued and replaced with a voluntary survey. The National Household Survey (NHS) is where some of the information previously gathered in the census can be found for 2011. 

  • Census: population, gender, age, dwellings, families, marital status and language
  • NHS: income, education, labour, housing, aboriginal peoples, immigration, mobility and migration

In 2016 the long-form census was reinstated, and data related to all topics will be found in one location. Due to the change in methods in 2011, comparability between census years may be of limited use.


Consumer Spending

The Survey of Household Spending (SHS) from Statistics Canada collects detailed information about household spending in Canada. 

TIP: Use the Add/Remove data tab to change data such as location, age, date, and household expenditure in the tables.


Visit the Okanagan College Library's Consumer Research Guide for tips and resources on:

  • consumer demographics;
  • income and expenditure;
  • trends and profiles; and more.

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