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BUAD 293 Entrepreneurship

This guide will help you with the research project for this course

Step 1: What is the location of your market?

The geography of the market is based on the way in which Statistics Canada collects its statistics.
The geographic areas include:

Census Division (CD): regional district
Census metropolitan area (CMA) or a census agglomeration (CA): one or more adjacent municipalities around a major urban core
Census Subdivision (CSD): municipality
Census Tract (CT): areas in urban cores
Dissemination Area (DA): small neighbourhood dissemination blocks

For more detailed information:

Step 2: Who lives there?

Once you know the location of your market (for example Kelowna CMA or Kelowna City), use the links below to find out who lives in your target location.

Find out demographic information about population, age and sex in your target location in Census Profiles and Focus on Geography Series.

Don't forget there is also a regional data guide with more market information you will need, and visit the consumer guide for more information and statistics on consumer demographics, income, expenditure and more

The Central Okanagan Economic Development Commission (COEDC) has many reports that might help you analyze your market:

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