For your project you need to find information about
You must use journal articles to find this information (minimum 6). See the boxes in this section for help finding journal articles.
Below are links to some of the suggested journal titles in your assignment outline that the library subscribes to.
You can browse specific issues, or search within the journal for terms like "consumer behavior" or terms specific to your market (seniors, women, teenagers, etc.)
You can search a multitude of journals simultaneously in the library databases. For consumer behaviour, consider using business databases and multidisciplinary databases, as academics and experts in different subject areas publish on this topic (psychology, for instance).
Within a database, you can limit your search results to scholarly articles, which will eliminate popular magazines and newspapers from the results.
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