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BUAD 345: Consumer Behaviour

This guide will help you with the research project for this course

Demographic profiles

This page has links to statistical sources you can use to determine the demographic profile of your consumer group. Links here focus on the Central Okanagan. This page is not exhaustive; please look to our data and statistics guides for more sources.

Market Profile- Age, Sex, Income etc.

What are the characteristics of your market?

Use these resources to search for demographic, socio-economic, and economic characteristics of your market.


The Survey of Household Spending (SHS) from Statistics Canada collects detailed information about household spending in Canada. 

TIP: Use the Add/Remove data tab to change data such as location, age, date, and household expenditure in the tables.

Central Okanagan

Library Databases

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