This page has links to statistical sources you can use to determine the demographic profile of your consumer group. Links here focus on the Central Okanagan. This page is not exhaustive; please look to our data and statistics guides for more sources.
Use these resources to search for demographic, socio-economic, and economic characteristics of your market.
The Survey of Household Spending (SHS) from Statistics Canada collects detailed information about household spending in Canada.
TIP: Use the Add/Remove data tab to change data such as location, age, date, and household expenditure in the tables.
This site is maintained by the librarians of Okanagan College Library.
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