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DSCI 490 001 Data science project _ Fall 2022

This year’s project concerns a (hypothetical) tire and automotive services provider, performing analysis on likely success of marketing initiatives, as well as providing intelligence on likely sales and future purchasing.

Industry information

Identify NAICS code for a specific industry

Knowing the NAICS code for the industry you are researching in can make your life a bit easier.

NAICIS stands for North American Industry Classification System.  

NAICS Canada is Statistics Canada's primary classifications for industries and is widely used throughout business programs at Statistics Canada, in academia, and in business.

You can look up NAICS code on Statcan or in databases such as Business Market Research Collection.

For example, as illustrated below, Tire dealer's NAICS code is 44134, and in NAICS, it falls under retail trade. 


NAICS Canada 2022 version 1.0

44-45 - Retail trade
441 - Motor vehicle and parts dealer
4413 - Automotive parts, accessories, and tire dealers
44134 - Tire dealers
441340 - Tire dealers

The Canadian industry comprises establishments primarily engaged in tires and tubes. These establishment also typically provide complementary services, such as tire mounting and wheel balancing and aligning.


Practice: locate automotive oil change service's code.

Top library databases for industry information

Industry report examples

Reports from databases

OC library A-Z databases can be filtered to business to show the list of business databases. The list can again be filtered to trade publicationsstatistics and other types. A few examples of what you can find in these databases.

Industry at a glace for tire dealers in Canada 

MarketLine Industry Profile: Tires & Rubber in Global 

Value of Canadian motor vehicle and parts imports between 2017 and 2021

Search on the web

Things to consider when searching and using things on the web:

What are your search strategies, such as what key words are you using, how do you change them? Do you evaluate your source, and how?

Aftermarket Facts, Stats and Trends

Automotive Policy Research Centre Publications

Important fact by Canadian Vehicle Manufacturers' Association

Machine learning in automotive industry

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