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BUAD 116: Marketing

This guide will help you in doing research for the assignment in BuAd 116.

Are You Authenticated?

Many OC Library online library resources (databases, electronic books) want to authenticate you to ensure you're an OC student before they give you access. When you try to access these resources off-campus, and occasionally when you are on campus, this screen will appear:

Just enter your student number and family (last) name and you'll get access.

Welcome

This page has been created primarily for the use of students in BUAD 116 to aid the completion of the term project. The outline for the project provides you with the complete requirements. Navigate through the tabs to find and explore library resources and other information.

The intent of this guide is not to show you all the resources that may be used. Rather, this guide will help you identify some quality resources and provide some direction for your library research.

This guide can be used in conjunction with other BUAD course and subject guides.

Research Strategy

Plan and follow a research strategy - it will save you time and frustration!

Step 1: Define your assignment/project

What do you need to do? What are the most important concepts in your assignment/project?

Step 2: Focus your research

What questions do you want your research to answer? What information do you need to support and develop your ideas?

Step 3: Develop your keywords

What words and phrases describe the areas and concepts you are researching? You will use these words and phrases to search for resources.

Step 4: Identify your resources

Who would collect the information you want and where would that information be published/available?

Start identifying your resources by using OC Library subject and course guides. If you have any questions, just ask!

Good research requires time, planning, patience, and flexibility. This Research, Writing and Citing guide will help you learn more about the research process.

Research strategy adapted from University of B.C.’s David Lam Management Research Library’s Jump-Starting My Research (Undergraduate) guide.

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