Newspapers such as The Wall Street Journal, The New York Times, The Globe and Mail, The National Post. Many have online content for free but limit some articles for subscribers. Library databases provide full access to these newspapers.
Advocates/lobbies for industry interests. May publish stats or other publications on their websites, and/or publish newsletters or magazines. Try limiting to 'Trade publications' when searching in OCtopus and Business Source Complete for full access.
Public companies are generally easier to research as they must disclose certain types of information. Look for annual reports, which might provide information about strategy and direction
Government sites can provide stats on industries and consumers.
Often the most expensive type of reports - many can be found within our library databases. These are the types of reports you will not find for free on Google!
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PLANNING YOUR RESEARCH |
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TOPIC EXAMPLE |
What leadership style is common in the airline industry? |
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IDENTIFY KEYWORDS |
Identify keywords from your topic and start your search. You can narrow down any topic by combining the keywords you have identified in your question. leadership AND airline AND industry |
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KEYWORD SYNONYMS |
To come up with other keywords to help narrow or expand or refocus your search:
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Your search results will typically have subject headings (similar to tags), author-selected keywords, and keywords in the abstract of the article that will help identify synonyms and expand your keyword bank. |
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Keyword concept 1 |
Keyword concept 2 |
Keyword concept 3 |
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TIPS |
Use quotation marks to search a TWO WORD concept such as: |
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Make a note of:
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