Individual income, family income, and expenditures are critical elements. Mobility, family structure, and dwellings can be important, and any unique features that may be required for your product such as health, specific activity, recreation, or travel.
The geography of the market is based on the way in which Statistics Canada collects its statistics. The geographic areas include:
For more detailed information:
What are the characteristics of your consumers? Use these resources to search for demographic, socio-economic, and economic characteristics of your market.
The Survey of Household Spending (SHS) from Statistics Canada collects detailed information about household spending in Canada.
TIP: Use the Add/Remove data tab to change data such as location, age, date, and household expenditure in the tables.
This site is maintained by the librarians of Okanagan College Library.
If you wish to comment on an individual page, please contact that page's author.
If you have a question or comment about Okanagan College Library's LibGuides site as a whole, please contact the site administrator.