BUAD 123 Management Principles

PLANNING YOUR RESEARCH

TOPIC EXAMPLE

What leadership style is common in the airline industry?

IDENTIFY KEYWORDS

Identify keywords from your topic and start your search.
You can narrow down any topic by combining the keywords you have identified in your question.

          leadership    AND   airline    AND    industry

KEYWORD SYNONYMS

To come up with other keywords to help narrow or expand or refocus your search:

• Brainstorm alternate words or synonyms
• Looks for alternate or related keywords or synonyms or subject headings in applicable results.

Your search results will typically have subject headings (similar to tags), author-selected keywords, and keywords in the abstract of the article that will help identify synonyms and expand your keyword bank.

Keyword concept 1
leadership
leader*
management

Keyword concept 2
airline
"Air Canada"
 

Keyword concept 3
Industry
Business
Companies

TIPS

Use quotation marks to search a TWO WORD concept such as:
“airline industry” ; “Air Canada”
Use an * at the root of a word to find alternate forms of the word:​
Leader* finds leader, leaders, leadership