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BUAD 200 Digital Marketing

Target Company - How can the company be described?
Mission, vision, slogan?
Products and services?
External environment?

Annual Reports

Annual reports from incorporated (public) companies are distributed to shareholders and, generally speaking, required by regulations. Typically annual reports include audited financial statements and information on the company's performance.

Sources for Annual Reports:

TIP: Company's official websites often contain annual reports.

SWOT analysis

Strengths, Weaknesses, Opportunities, and Threats analysis are important tools for auditing the overall strategic position of a business and its environment.

To access SWOT information for a company, use one of the databases below.

TIP Not all companies will be in these databases and not all of the companies in the databases will have a SWOT analysis.

Top Library Sources for Company Information

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