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BUAD 200 Digital Marketing


Start by thinking about how you are going to be selling your product:

  • Selling directly to customers
  • Sell to retail stores who sell to customers
  • Sell to distributors who sells to sores who sells to customers

There are also lots of distribution associations in Canada. You will need to identify what industry your product falls within and then a simple Google Search will help you find a related distributor association. See some examples of associations and distributors below:


The library has tons of information on how to promote products and services on a variety of different areas such as online, Amazon and other retailers. Once you have determined where you would like to promote your business (think about where comparable products and services may be sold) use some of the below options to determine logistics and costs. 


You will want to look back at the industry information you have researched to get an idea on market share and values. You will need to use that to determine pricing objectives, strategy and price. 

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