LibGuides: BUAD 293 Entrepreneurship: Market

Target Location

Step 1: What is the location of your market?

The geography of the market is based on the way in which Statistics Canada collects its statistics. The geographic areas include:

Census Division (CD): regional district
Census metropolitan area (CMA) or a census agglomeration (CA): one or more adjacent municipalities around a major urban core
Census Subdivision (CSD): municipality
Census Tract (CT): areas in urban cores
Dissemination Area (DA): small neighbourhood dissemination blocks

For more detailed information:

Census Canada 2021 illustrated glossary of standard geographic units
Hierarchy of standard geographic units tutorial

Step 2: Who lives in the defined location?

Once you know the location of your market (for example Kelowna CMA or Kelowna City), use the links below to find out who lives in your target location.

Regional Market information and Consumer Guide

The Central Okanagan Economic Development Commission (COEDC) has many reports that might help you analyze your market:

COEDC Data Portal
COEDC Resources Page
Check out the Economic Profiles for detailed demographic information and analysis on the Okanagan Valley, and their Business Services Guide for lots of resources related to business planning