BUAD 293 Entrepreneurship

Step 1: What is the location of your market? 

The geography of the market is based on the way in which Statistics Canada collects its statistics. The geographic areas include:

• Census Division (CD): regional district
• Census metropolitan area (CMA) or a census agglomeration (CA): one or more adjacent municipalities around a major urban core
• Census Subdivision (CSD): municipality
• Census Tract (CT): areas in urban cores
• Dissemination Area (DA): small neighbourhood dissemination blocks

For more detailed information: 

• Census Canada 2021 illustrated glossary of standard geographic units
• Hierarchy of standard geographic units tutorial 

Step 2: Who lives in the defined location? 

Once you know the location of your market (for example Kelowna CMA or Kelowna City), use the links below to find out who lives in your target location.

The Central Okanagan Economic Development Commission (COEDC) has many reports that might help you analyze your market: