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Data Science (DSCI) 490/491 Capstone Research Guide

Library Research Guide for Data Science 490 Capstone Project

Owing a Television was considered to be a luxury item when the technology was first introduced

https://www.historicalsocietyottawa.ca/publications/ottawa-stories/significant-technological-changes-in-the-city/television-arrives-in-ottawa

Based on this advertisement, in Ottawa, ON, in 1953, you could purchase a 17" black-and-white TV set with one channel for $329.50.

In 1953, the average annual salary in Ontario (Gross Salary - before deductions) was $$2,931.76. In the 1950s, the average taxpayer paid an effective income tax rate of 16.9% of their income. In this case, $495.47, which means the average Ontario worker took home $2,436.29 after income tax deductions. If they purchased this TV set in 1953, it would cost 11.2% of their annual income — a substantial purchase for the average Canadian consumer. 

To put this into perspective, in today's dollars adjusted for inflation $329.50 = $3,908.96 in 2025.  The average annual salary in 2025 in Ontario is $54,934 (before taxes) or 7.1% of purchasers' pre-tax income. 

If you purchased a television for approximately the same amount, could purchase a 100" TV from London Drugs, on sale, for $3500 (before taxes). A substantially larger television, which provides a significantly enhanced viewing experience in colour, with improved quality of image and audio, its tuner would have the capacity to provide access to hundreds of channels (the originally U.S. television VHF band frequencies allotted space for 18 channels), could be controlled remotely with wireless technology, and integrate seamlessly with web and streaming media services. 

This purchase would represent 6.4% of the consumers' 2025 gross salary.  

Most homes owned only one television set when the technology was first marketed commercially. By 1952,

"Canadians were buying television sets at such a pace that the excise tax had produced more revenue than expected "11.7 million 1953-54)." (May, 1990, p.64).  So much revenue was produced that it fully offset the costs of operating the CBC television operations and provided a $5 million surplus. 

According to 2023 Media Technology Monitor data, 91% of Canadian households own at least one TV set, with many owning multiple sets. 

 

A short history of Canadian television and technogy

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