Data Science (DSCI) 490 Capstone Research Guide

Rousseau Automotive Communication is the Canadian leader in automotive business information. Its portfolio is diversified and numbers close to 25 products in the mechanical, collision repair, tires, fleet and sales/remarketing fields.

Canada's leading magazine for new car and truck dealers, dedicated to driving dealer performance and profits.

Rubber World Online is the technical service and news website for the rubber industry.

Extensive monthly coverage of various tire, news and business operation tactics for tire dealers.

TRAC commissioned the survey to gauge attitudes and knowledge around the impacts of proper tire inflation on both internal combustion engine (ICE) vehicles and EVs. Over three quarters (77 per cent) of motorists know that correctly inflated tires improve fuel economy, lessen vehicle emissions, and protect the environment. Sixty-two per cent understand proper tire inflation plays an important role in optimizing EV range. The survey also found that 36 per cent of drivers are now considering an EV on their next purchase. Among drivers aged 18 to 34 the number of motorists considering an EV rises to 48 per cent. The latest Statistics Canada data shows EVs now account for 10.8 per cent of all new motor vehicle registrations. The survey also underscores the continuing impact of high fuel prices and the cost-of- living crisis on summer driving plans. Almost six in ten drivers (58 per cent) say financial pressures will likely force them to cancel or limit road trips this summer. That number jumps to 66 per cent among drivers aged 18 to 34, and 62 per cent for motorists aged 35 to 54.

TRAC’s 2023 Canadian Consumer Winter Tire Study found that 76 per cent of Canadian drivers believe extreme weather events related to climate change have made winter tires more important than ever. The same number of drivers (76%) now use winter tires. Outside Quebec, where winter tires are mandated by law, winter tire usage stands at 71 per cent. The Study also shows that 81 per cent of winter tire owners believe driving a vehicle equipped with winter tires has saved them from being involved in a potentially hazardous driving situation such as loss of control or a collision; and another 83 per cent says they use winter tires in order to protect their family with the safety advantages of winter tires. Unfortunately, the high cost of living is affecting the utilization of winter tires, with 31% of motorists saying they are less likely to buy winter tires this winter season.