2024 - Winter Tire ReportTire and Rubber Association of Canada’s Winter Tire Report assesses public perception and the market for winter tires in Canada. This report is made available to stakeholders in the tire and automotive industries, including tire and car manufacturers, retailers, government, road safety advocacy groups, media, and consumers. The scope of this report applies to passenger and light truck vehicle categories only. TRAC reviewed and analyzed a broad range of market data and research on consumer perceptions related to winter tires in order to provide recommendations on educating Canadian motorists on safety and performance benefits of winter tires.