According to the Notes and Bibliography Quick Guide, social media citations normally appear only in-text. For a more formal citation, include a reference list entry.
See 14.106: Citing Social Media Content.
If a social media citation is used frequently in your paper, or examined extensively, then include it as a formal in-text citation and in the Reference List. Otherwise, it should appear only within a sentence. A Reference List entry should include the following elements:
Check with your professor regarding expectations for social media citations in the Chicago style.
In-text
Sample sentence for Facebook citation: The Equity and Inclusion Office (EIO) at UBC plays a key role in providing education to foster change at the university. The EIO makes use of social media as a way to connect students, staff and faculty with resources that promote equity, diversity and inclusion (@ubcequity, June 16, 2020).
Note
14. Equity and Inclusion Office (@ubcequity), "In this moment of resistance, what can you do to go beyond reading
lists? Check out this resource for structured recommendations and guidance on anti-racist work," Facebook, June 16, 2020, https://www.facebook.com/pg/ubcequity/posts/?ref=page_internal.
Shortened Note
14. Equity and Inclusion Office (@ubcequity), "In this moment."
Bibliography
Equity and Inclusion Office (@ubcequity). "In this moment of resistance, what can you do to go beyond reading lists? Check out this resource for structured recommendations and guidance on anti-racist work." Facebook, June 16, 2020. https://www.facebook.com/pg/ubcequity/posts/?ref=page_internal.
In-text
Sample sentence for Instagram citation: In response to George Floyd's death and the resulting protest movement, a solid black post appeared on the official UBC Instagram as part of the #Blackout Tuesday campaign (@universityofbc, June 1, 2020).
Note
15. University of British Columbia (@universityofbc), "Together against Racism and Injustice - a message from
@ubcprez," Instagram photo, June 1, 2020, https://www.instagram.com/p/CA59EvXguDu/.
Shortened Note
15. University of British Columbia (@universityofbc), "Together."
Bibliography
University of British Columbia (@universityofbc). "Together against Racism and Injustice - a message from @ubcprez." Instagram photo, June 1, 2020. https://www.instagram.com/p/CA59EvXguDu/.
Comments on a post are cited only in text in reference to the original post. Include time of comment in citation, if available.
In-text
Sample sentence for a Social Media Comment citation: In response to George Floyd's death and the resulting protest movement, a solid black post appeared on the official UBC Instagram as part of the #Blackout Tuesday campaign. While this post was liked more than 4000 times within two weeks, some of the comments were critical of UBC's willingness to enact anti-racist change (@danika_vincent_, June 1, 2020, comment on University of British Columbia 2020).
Note
17. University of British Columbia (@universityofbc), "Together against Racism and Injustice - a message from
@ubcprez," Instagram photo, June 1, 2020, https://www.instagram.com/p/CA59EvXguDu/.
Shortened Note
17. University of British Columbia (@universityofbc), "Together.
Bibliography
University of British Columbia (@universityofbc). "Together against Racism and Injustice - a message from @ubcprez." Instagram photo, June 1, 2020. https://www.instagram.com/p/CA59EvXguDu/.
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